Every day,
we answer.
We’re all brand ambassadors at BAYADA.
Every day, we answer the question
Why BAYADA? in big and small ways, in communicating to our stakeholders: candidates, employees, clients, families, referral sources, payors, partners, and others. Everything we say about BAYADA represents the brand.
Our Greatest Brand Ambassadors
Nobody knows the kind of person who would thrive at BAYADA better than those who currently live and champion the brand and our mission. By connecting and sharing your experience, you open the door to people who see themselves doing this work, who share our spirit that comes from within.
Transformation in Every Connection
BAYADA has the ability to deliver a comprehensive range of care, from the smallest, everyday interactions and victories, to tackling major issues within our health care ecosystem. Our brand is designed to support our clients and partners with every turn in the journey.
Our Competitive Landscape
No one is competing on the quality of their people. Or their purpose.
That is BAYADA’s “white space” – our differentiator.
Architecture
BAYADA is a people focused company on a client-centered mission. We share a longing to support the transformation of health care by breaking down barriers that stand between our clients and the care they need to be at home
The BAYADA Way-
our guiding philosophy-is at the heart of everything we do. Our mission, vision, beleifs, core values, and key actions comprise the foundation on which our work is built and delivered, shaping our every interaction.
Quite simply. The BAYADA way is what keeps us together, yet sets us apart.
Our Brand Foundation and Structure
The diagram here illustrates the current evolution of our brand. While our brand remains deeply rooted in The BAYADA Way, those of us doing this work today have come to realize that the spirit of it truly comes from within, and that our ability to achieve our vision relies on having culturally aligned and engaged employees.
Your Role.
Our Mission.
When we talk about BAYADA, we bring three dimensions of our own personal experience of the work, its purpose, and our brand. That’s how the WHY of what we do comes through.
The Light. The Joy. Your Story.
Brand Voice and
Tone
The inner soul of how our brand speaks to the world. Our brand voice comes down to authenticity, intimacy, and responsiveness. It is always warm, clear, and audience-connecting.
Our tone and voice should match our care: personalized, competent, and one-to-one.
Moments
That Matter
Every day, the life of a BAYADA clinician is made up of many meaningful moments. Each one is a snapshot that tells the entire BAYADA brand story.
We Love What We Do.
Our
Personality
We seek to show and share our story in a truthfully inspiring way.
The BAYADA brand is like our people: warm, direct, competent, and, above all, compassionate.
The Perfect Match
Before our clinicians and clients ever meet, BAYADA goes the extra mile to make sure we’re not just matching need to specialty or skills. We look at personalities and interests, the family fit, the entire range of reasons why people work well together.
Stakeholders
Stakeholders
Everyone.
Whether you’re communicating with a client, candidate, referral source, payor, or partner, they’re listening for what your message means to them. It’s our job to make each stakeholder feel that we understand their mindset, motivations, and challenges.
Stakeholders
Stakeholder:
Clients
Who are they?
Our clients are of all ages, ethnicities, cultures, and capacities, from mild to life-threatening conditions(acute and chronic). They may be new to home health care or not. But they share emotional complexity, and their relationships are affected by their health challenges. Regardless of their exact condition or the particulars of their journey, they’re unified by the compassion and quality of care they deserve.
Stakeholder:
Payors
Who are they?
Our payors play roles at various levels at insurance companies, health plan sponsors, health systems, ACOs, Managed Medicaid, and networks (chief medical officers, physician leaders, finance directors, actuarial and provider relations staff), and roles on the patient level (case managers, discharge planners, contract network managers).
Open Chapter
Our Proof
What we do.
Our organization is built on values and backed by actions and substance. Our work should not be judged on our words alone, but on how our brand comes to life in tangible ways. And how our actions, fueled by the spirit that comes from within, make our stakeholders feel. When every employee is working to live out our mission, the difference we make in the homes and lives of our clients is immeasurable.
One Tough Cookie
Everyone who knows Brunilda “Cookie” Sanchez knows what it means to be inspired to care. Her story shows a tireless spirit driven by the desire to excel and give back. She is president of the Philadelphia chapter of the National Association of Hispanic Nurses, which provides support and scholarships to aspiring nurses.
Resources
Videos
- What is Home Care
- 3 Things You Should Know about BAYADA
- BAYADA is a Career and a Calling Video
- What it Means to be a Non-profit
- This Is BAYADA (History)
- Nurse-Driven Care Teams
- BAYADAbility
- SCI
- Paradigm Integrated Case Management
Stories
- Making the Most of Life
- Going Above and Beyond
- Supporting a Life with Dignity
- Taking Extra Steps
- It Takes a Village
- Better Partnerships for Better Care
- One Tough Cookie
Stakeholder At-A-Glance